Digital events will become established in the association world; associations will continue to rely on digital events even after the pandemic. Face-to-face events will nevertheless remain indispensable.
A guest contribution by Stefan Kirchner
Lockdowns, masks, spacing, hygiene regulations: A lot has changed in the last two years. We are feeling the COVID-induced restrictions especially in face-to-face events. During the pandemic, there were significantly fewer events and the number of participants dropped sharply.
At the same time, the pandemic has also created a new market: Face-to-face events have been replaced or supplemented by digital events.