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A contribution from the FOM Magazine.

The customer experience also matters in B2B sales. FOM tools structure digital sales conversations and enable data-driven sales management.

We all deal with annoying salespeople from time to time. They babble, don't get to the point, and waste our time. They talk too much and ask too few questions. Most of the time, this kind of "sales talk" ends in a lose-lose situation.

Click here for the full article.